Popscale
SVBook a demo
Gym & wellness
Popscale · Gym & wellness

Develop the relationship across the entire member journey.

Practice the conversations that shape the experience – from the first visit and the goal-setting conversation to motivation, upselling, problems and cancellations.

AI podcasts, conversations and roleplays – built around your everyday work.

RoleplayExample scenario

Membership advice after a trial workout

Role and background
Prospective member, has done one trial workout
Primary need
Get back into training after a long break
Objections
Price, the commitment period, comparing with a low-cost chain

The customer’s opening line

I like the gym, but the price feels high compared with the alternatives.

Needs analysisThe value behind the priceObjection handling

Illustration of an exercise plan. The practice takes place in a voice conversation, with feedback afterwards.

Among our customers in fitness and health

ItrimFriskis&SvettisActicHuman Performance
Continuous training with an AI coach has made our health advisors more confident in presenting our method and offering – and in recruiting new members. We are already seeing a clear effect on both self-confidence and efficiency in the customer interaction.
Tess Ellaway, Sales and Operations Manager, Itrim Sverige

Your decisive customer interactions.

The moments that shape the experience.

Four examples of interactions with members that your team can practice. Choose a situation from your everyday work.

Training scenario 01

A visitor wants to “get in shape” – what does that mean for this person, and why now?

Choose situation

What a Journey can look like

A new membership is launching across the chain.

Build knowledge of membership pricing and terms. Practice the conversation after a trial session and follow the exercise results.

See how a Journey is built →

The activities in the Journey

  1. 01 · Episode

    The new membership and who it suits

  2. 02 · Flashcards

    Price, contract length and what is included

  3. 03 · Coaching

    Connect the membership to the visitor’s fitness goals

  4. 04 · Roleplay

    A visitor hesitates over the price after a trial session

  5. 05 · Challenge

    Try a needs question and reflect on the membership conversation

Illustrative training plan. Choose the activities you need. In Challenges, participants receive feedback on their reflection.

Onboarding in gym & wellness · New membership advisor

New membership advisors ready for the first sales conversation.

New membership advisors and receptionists meet members from day one. Onboarding brings membership options, needs questions and the first conversation into one clear training path.

Roleplay

First trial session: an unsure visitor wonders if it’s worth it

Challenge

Run three needs conversations with new visitors

See onboarding with Popscale →

The roles.

For the teams who work with members.

Fitness instructors

Meets the member on the floor and in class – the right level, the right encouragement, the right next step.

Health advisors

Leads the needs conversation, recommends a setup and handles hesitation after the trial workout.

Receptionists

The first and last contact every time – questions about memberships, freezing and cancellation.

Site managers

Reviews exercise results by club and decides what support membership advisors need.

And for the leaders who support those teams in their daily work with members.

Practice the situations. See what needs reinforcing.

Book a demo

From everyday moments to capability.

This is what it sounds like when members ask.

Start with questions your team faces and your reviewed answers. Let employees practice explaining, listening and finding the next step.

  • What’s the difference between the memberships?
  • Can I freeze my membership if I go away?
  • How do I get started without doing it wrong?
  • Do I have to commit to a contract period?
  • How do I cancel?
How the knowledge is built in →

Start with your needs.

Practice, assess or understand?

Training results show how the exercises went. Use Assessments to test against your requirements, and Studies to explore customers’ and employees’ own perspectives.

01

Practice the conversations

Practice the first meeting, goal-setting conversations, advice, motivation, complaints and cancellations.

Coaching and Roleplay give people space to practice. Follow participation and exercise results in Insights.

Example: A goal-setting conversation with a member who has lost motivation.

Explore Roleplay
02

Assess against your requirements

Assess knowledge of memberships, terms and methodology, and the ability to handle difficult member situations.

Use an Assessment Journey when passing status matters. You set the criteria; every required activity must be passed.

Example: Can the team explain the difference between the memberships – and when each one fits?

Explore Assessments
03

Explore people’s experiences

Understand motivation, friction, retention and why members consider leaving.

Studies gathers perspectives through interviews and has its own report. You can start here without previous training data.

Example: Why do members leave during the first few months?

Explore Studies
How the system fits together →

Start where it matters to you.

Six products for different needs. Use one or combine several – you do not need to start with the whole platform.

Shared platform features

See all features →

Book a demo.

What does your team need for the next conversation with members?

Our standard demo shows how Popscale works. We also discuss which parts are relevant to your organization.

Send a request and we will get in touch to arrange a time. You do not need to prepare any material.