Popscale

Popscale for gyms & wellness

Help more people start. Give them reasons to stay.

Strengthen sales and the member experience. Let your team practice understanding goals, recommending the right options and addressing hesitation with AI – based on your memberships, methods and ways of working.

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An advisor and a visitor having a conversation at a gym.

Among our customers in fitness and health

A customer perspective · Itrim

Confidence that comes through in conversation.

Itrim works with health advisors who help members build sustainable eating and exercise habits. Here, Tess Ellaway shares their experience of the practice.

“Continuous training with an AI coach has made our health advisors more confident in presenting our method and offering – and in recruiting new members. We are already seeing a clear effect on both self-confidence and efficiency in the customer interaction.”
Tess EllawaySales and Operations Manager, Itrim Sverige

Popscale in practice

“I want to start. But what if I quit again?”

After a trial session, a visitor hesitates about joining. Explore what would help them keep exercising, not just what the membership costs.

From a fictional practice conversation

Visitor
I enjoyed the trial session, but it’s a lot of money if I quit after a month again.
You
What made you stop last time?
More about sales practice
Illustrated practice example

Speaking

The conversation view has no audio. Choose Transcript to read the full conversation.

Practice conversations throughout the member journey.

From the first visit to a relationship that needs fresh energy. Choose the situations your team encounters most.

  1. After a trial session

    “Which membership suits me?”

    Understand the goal and daily routine before recommending. Explain the value and terms, and help the visitor make an informed decision.

  2. When motivation fades

    “I never manage to get here.”

    Listen to what has got in the way. Explore a possible fresh start without blame or promises of specific fitness results.

  3. When a member wants more support

    “I don’t know what to do next.”

    Explore what support the member needs. Recommend a personal trainer or an introductory session when it fits their needs and your services.

  4. When a member is unhappy or wants to leave

    “I want to cancel my membership.”

    Understand the reason, explain the options and make the next steps clear. A good conversation also respects a decision to leave.

From onboarding to independence

Confident sooner. More time for the club manager.

Shadowing and coaching take managers’ time. Let new employees review and practice between sessions, so club managers can focus on the support that matters most.

A gym employee prepares with a phone and earbud at reception.
  1. Episodes & Flashcards

    Get to know the offering

    Introduce memberships, terms and ways of working. Review the essentials for answering visitors’ questions clearly.

  2. Coaching & Roleplay

    Practice before the first conversation

    Explain your offering in your own words. Then meet an AI visitor, get feedback and try again.

  3. Challenges

    Try it in everyday work

    Use a needs question during the next visit. Reflect on the conversation and get feedback on your reflection.

An example Journey. Activities can also be used independently. The same approach can support the launch of a new membership or concept.

Leadership at the club

Practice conversations that help the team grow.

Let club managers practice feedback, coaching and difficult conversations with AI – before the real conversation with an employee.

A club manager and a colleague having a coaching conversation at a table in a gym.

Example feedback conversation

A colleague goes straight to prices and memberships. How do you coach them to ask better questions about visitors’ needs?

An opening to try

“You went straight into memberships. What did you find out about the visitor’s goals?”

Listen to your colleague’s perspective. Together, choose a question to try in the next membership conversation.

What makes members come back?

See what your team needs to practice and what members are missing.

Follow the practice

Where does the team need more support?

See participation, attempts and practice results in Insights. Track time to independence, sales and membership trends separately in your own systems.

Explore Insights

Listen to members

Understand what gets in the way.

“Tell me about the last time you planned to exercise but didn’t make it.”

Explore members’ experiences through AI-led Interviews in Studies. Responses form a separate report to inform your next improvement.

More about member and employee insights

Common questions

Your memberships. Your conversations.

Can we practice with our own memberships and methods?

Yes. Start with your offering, terms and ways of working. You review facts and assessment criteria before practice goes live and keep the material current when things change.

Who on the team can use it?

For example, membership advisors, receptionists, trainers and club managers. Adapt the situation to the role: membership advice, service, follow-up or a conversation with an employee.

Do we need a full training program?

No. Start with a conversation that matters to you. Activities can be used independently or brought together in a Journey for onboarding or a launch.

Does it work across several clubs?

Yes. Use a shared foundation and adapt practice where offerings, roles or procedures differ. Follow employees’ progress in the exercises and agree on how club managers will follow up.

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Which member conversations would you like to improve?

We show Popscale in a demo and discuss a relevant approach for your club or group. Leave your details and we will get in touch to arrange a time.

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