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Build on the interest
Practice the questions that help a customer decide whether to take the next step.
Launch new offers
Get your team ready before customers ask.
A new product, membership or campaign. Give your team the knowledge and practice to explain the value, answer customer questions and make the right recommendation – from day one.
The campaign sparks interest. Your team takes the conversation forward.
Make your launch investment count in every interaction.
You’ve invested in the offer, the messaging and the campaign. Now your team needs to explain why it matters to the customer. Let employees practice before launch and uncover uncertainty while there is still time to act.
One offer. A shared understanding.
Give teams a common foundation for the value, what is included and the terms.
Focus managers’ time
See where support is needed and reduce the need for repeated briefings.
A launch in practice
A new membership. New questions.
A gym is launching a membership with more training support. Explore an illustrative program where an employee learns about the offer, practices with an AI member and gets feedback before launch.
Illustrative program · Gyms and fitness
Knowledge foundation · Episodes and Coaching
What is new – and who is it for?
In this example, gym access is complemented by an initial personal consultation and regular follow-ups.
- The added value
- Support in finding a training plan and reviewing how it works over time. Not just access to the gym.
- When it may fit
- For a member who wants to exercise but struggles to build a lasting routine.
- What the team needs to know
- What is included, how to book the support, and which price and terms apply.
Start with your reviewed launch material. Let employees explain the value in their own words.
Conversation example · Roleplay
Why should I change my membership?
An existing member is curious but does not quite see the difference. The employee practices understanding the need before recommending.
- AI member
- What does the new membership give me that I don’t already have?
- Employee
- How is your training going today? Is there anything you’d like more help with?
- AI member
- I get started, but after a few weeks I usually stop going.
- Employee
- The initial consultation and follow-ups could be useful, then. You get help planning your training and reviewing how it works. Would you like to go through what is included?
The AI member responds to what the employee says. This is a written example of how the conversation could develop.
Example feedback after the roleplay
A strength to keep. A next step to practice.
The employee gets feedback on the conversation based on the criteria you selected for the exercise.
- Strength
- You asked how training is going today and connected the support to the member’s difficulty maintaining a routine.
- Next focus
- Make the support more concrete. Ask what help would be most useful before moving on to what is included, the price and the terms.
- Try a follow-up question
- What usually makes it hard to keep training after the first few weeks?
The employee can try again and practice the part that needs to become clearer.
Manager follow-up · Insights
Spot support needs before launch.
Bring the activities together in a Journey and track progress. Different signals call for different follow-up.
- Has not started
- Check whether the employee has had time and an opportunity to get started.
- Needs more practice
- Review results and feedback. Focus support on what the employee needs to become more confident in.
- The same question keeps coming up
- Check whether the offer or instructions need clarifying before adding more training.
Completed is not the same as passed. If you need formal approval, set passing requirements for the required activities.
An overview before launch
Who needs more support before you go live?
Follow participation, progress and assessed results in Insights. Give managers a basis for prioritizing support while there is still time to influence the start.
- Enrolled users
- 72100%
- Not started
- 1217%
- Active
- 1622%
- Ready for next section
- 68%
- Stuck
- 68%
- Completed
- 2636%
Here, 12 participants have not started and 6 are stuck. Those are two different groups to follow up with before launch.
Reach those who have not started
See who has not started or has become stuck. Follow up on the obstacle and send a reminder when needed.
See what needs practice
Review results by exercise and read the feedback. An average does not tell you how each employee is doing.
Set clear requirements where needed
In a Journey, choose criteria, attempt limits and passing scores. Every required activity must be passed.
Completion shows progress. Assessed results show performance in exercises. Track sales and other business outcomes in your business systems.
From launch material to practical training.
Start with what you have
Gather the offer, target audience and terms. Use your reviewed material as a foundation in Knowledge.
Build for customer questions
Choose what the team needs to understand and practice. Review content and assessment criteria before publishing.
Bring teams into a Journey
Assign the right teams, make time for practice before launch and follow up on support needs.
When the offer meets the real world
More practice – or a clearer offer?
A launch brings new questions to learn from. Use a Study to interview customers or employees about what feels relevant and what is unclear. The Study’s own report helps you decide whether the next step is clearer communication, an adjusted offer or more practice.
Common questions
Good to know before you start.
Can we use the material we already have?
Yes. Product information, campaign material and terms can provide input for knowledge and exercises. Knowledge holds a shared foundation. You review the content and assessment criteria before publishing them to the team.
Does it work across locations and shifts?
Yes. Bring the program into a Journey and assign the teams that need it. Employees can practice around their work, within the time you set aside. Authorized managers can follow their teams’ progress and results in Insights.
How do we see who needs support before launch day?
Insights shows participation, progress and results by exercise. Follow up with people who have not started, have become stuck or need more attempts. Assessed exercises show what employees can do against your criteria; completion alone does not establish understanding.
Can we require a passing result before launch?
Yes. In a Journey, combine assessed Coaching conversations and Roleplays with your criteria, attempt limits and passing scores. Employees must pass every required activity to pass the whole program. Follow up ahead of your planned launch date.
What happens once the launch is underway?
Keep practicing the questions that emerge. A Challenge can let employees try an approach and reflect on it. A Study can gather customer or employee perspectives in its own report. Track sales and other business outcomes in your operating data, separately from training results.
Do we need a finished launch plan to book a demo?
No. We show how Popscale works in a demo and discuss what you want to launch and which teams you need to prepare. You do not need to prepare material for the demo.
Book a demo
What should your team be ready to launch?
We’ll show you Popscale in a demo and discuss your next launch, customer questions and what a relevant program could look like.