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What does the customer experience?
Understand what creates uncertainty before a purchase, what is missing from the advice, or why a customer decides to leave.
Popscale · Studies
Understand what customers and employees actually experience.
Ask the people who know. Studies runs AI-led interviews with customers, employees, and leaders — and brings their perspectives together in one report.
- Voice conversations with follow-up questions
- Customers and employees
- One shared report
Studies in practice
From a conversation to something you can act on.
A new offer has launched. What is difficult to explain to customers? Follow the question from an interview to a finding in the report.
Make room for the person’s perspective.
Participants respond in their own voice. The AI follows the interview guide and asks follow-up questions to understand their reasoning.
Speaking
Topic 1 of 3
A new offer in everyday work
When is it difficult to explain the new offer to a customer?
Studies has its own report. The results are qualitative evidence, not scores on participants’ performance.
Start with an important question
Some knowledge doesn’t fit into a checkbox.
Where do employees get stuck?
Capture recurring customer questions, unclear ways of working, and knowledge that is missing when it is needed.
What do experienced people do differently?
Let employees and leaders describe how they reason, which questions they ask, and how they handle exceptions.
Getting started
Your question. Their voices. A shared understanding.
Define what you want to understand
Choose the audience, purpose, and topics. Build an interview guide with room for relevant follow-up questions.
Invite people to take part
Share invitations by link or email. Track participation and use reminders when you need more responses.
Review and prioritize
Read the report and revisit the interviews. Consider the suggested actions and track the ones you choose to take forward.
Common questions.
Clear answers.
What is the difference between Studies and Interviews?
An Interview is one AI-led conversation. A Study brings several interviews together around a shared purpose and provides an aggregate report. Interviews are not Journey activities.
Can we interview customers, not just employees?
Yes. Studies can be used with customers, customer-facing employees, leaders, and experts. The audience, topics, and invitations are tailored to what you want to understand.
Can participation be anonymous?
Studies supports both identified and anonymous participation, depending on the setup. Decide how participation will be handled and inform participants before inviting them. Ask them to avoid identifying details in their answers if the study is intended to be anonymous.
What does the report include?
A summary, key findings, topic coverage, and suggested actions. You can review individual interviews and decide what to do with the suggestions. Treat the report as qualitative evidence, not a representative survey or a final truth.
Does Studies appear in Insights?
No. Studies has its own report and interview source material. Insights is used for relevant activities, progression, and results in learning, training, and Assessments.
Can we use the findings to plan training?
Yes. Findings can help you choose topics, situations, or ways of working to develop. You set the priorities and build the program; a Study does not automatically create a Journey.
How is Studies priced?
Pricing is based on usage and conversation time, not a license for every participant. We discuss the approach and scope when we speak.
Book a demo
See how Studies works.
We show how to build a Study, invite participants, and work with the report. Before we meet, consider which question you would like better answers to.