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Understand
What needs to change?
See what customers value, what they miss and where your team gets stuck. Use their experiences to guide your next decision.
Make every customer interaction count.
Sell more. Deliver better service. Onboard faster. Practice customer interactions and leadership conversations with AI, based on your business and ways of working.
Book a demo
Meet Popscale Audio in Swedish
Popscale in practice
Help a hesitant customer take the next step.
Your team has received the information. Now they need to use it with customers. Explore a practice conversation with an AI customer and the personal feedback that follows.
Sales practice
When the customer questions the price.
A customer is comparing two blenders and hesitates over the price. In Popscale, you talk with an AI customer and practice understanding their needs and explaining the value. Read the conversation in Transcript and explore the personal feedback in Results.
Speaking
Customer story
When practice shows up in sales
From practice with AI guests to measurable changes in restaurant point-of-sale data. Explore the initiative and the results that remained higher the following year.
Read the customer storyDuring the program’s peak weeks
- increase in the share of large burgers
- +12%
- more dips per main course sold
- +28%
Relative changes from Jan–Aug 2025. Large burgers: week 49, 2025. Dips: week 39, 2025.
A simple start with Popscale
Start with one team.Not a big project.
Choose a customer interaction you want to improve. Create the training with AI, review it and let your team start practicing.
Create in Popscale or with a connected AI assistant.
ChatGPT
Claude
Popscale · AI assistant
Create an exercise where our receptionists practice selling memberships to a customer who thinks the price is too high.
Create with AI.
Describe what your team needs to practice and review the draft.
Invite your team.
Share a join link or QR code with your team.
Start practicing.
Team members activate their accounts and practice in their browser.
From SEK 5,000/month
Excluding VAT.
Includes 1,042 credits – equivalent to, for example, 1,000 minutes of roleplay.
No per-user license fees. No commitment period or setup fees.
Start with one team.Review after one month.
What would you like to improve?
Start with the situation that matters most to your team.
Increase sales
Make more of every customer conversation.
Explore the solution
Improve service
Make customers feel heard. Even when it is difficult.
Explore the solution
Onboard faster
From new on the job to confident with customers.
Explore the solution
Launch new offers
Turn the news into something your team can explain.
Explore the solution
Strengthen leadership
Support the leaders who help your team succeed.
Explore the solution
Ensure quality
When it has to be right.
Explore the solution
Understand customer interactions
Get closer to what you need to understand.
Explore the solution
Capture knowledge
Make employee experience useful to more people.
Explore the solutionHow Popscale helps
The right support for better customer interactions.
Start where you need support. Use one part or combine several – you do not have to do everything.
Educate
What does the team need to know?
Make the essentials easy to understand and remember. Give your team knowledge to revisit when a product is new or a customer has questions.
Train
What does the team need to be able to do?
Help your team feel more confident when customers question, hesitate or push back. Practice your situations, get personal feedback and try again.
Test
What does the team know and what can it do today?
Let your team demonstrate their knowledge and skills in relevant situations. See what they know and where more support is needed.
Activate
How does learning turn into action?
Take learning into the next customer conversation. Give your team practical tasks to try at work, then reflect on what worked and what they want to improve.
Journeys
Example approach · Launch
Get your team ready for the next launch.
Bring knowledge, practice and tasks together in a Journey. Here is one example for a new offer.
Episode
Get to know the offer.
Listen to what is new, who the offer is for and how it helps the customer.
Roleplay
Practice customer questions.
Explain the offer to an AI customer. Get feedback on how you handle questions and hesitation, then try again.
Coaching · Challenge
Put it into practice.
Try a needs-based question with your next customer. Then reflect with the AI coach on their response and what you want to improve.
See where your team needs support.
Use Journey Insights to follow participation and exercise results. Send a reminder to those who have not started or have become stuck.
See an example from your industry.
Choose your industry to see what the situations and exercises in a Journey could look like for your team.
Which industry do you work in?
Your industry example
Customer-facing roles
Industry-neutral.
Onboarding · Example roleplay
The first customer interaction: a curious customer with common questions
Film in Swedish
“Systematic training in recommending drinks and sides that elevate the taste experience quickly made an impact. Within just a couple of weeks, we saw a double-digit increase in both sales and average purchase value.”
Denise ScharfCEO, Phil's BurgerSecurity and privacy.
Data, permissions and responsibility. For organizations with high expectations of their digital tools.
Your organization’s data
Your content and data are kept separate from other customers’ material.
Data protection and privacy
Personal data is handled according to agreements, with responsibilities and terms forming part of the relationship.
Role-based access
Permissions determine who can administer, participate and review results.
Pay for usage. Not user seats.
No license fee per employee and no charge for unused accounts. Pricing follows how much your organization actually uses Popscale.
Usage, not user seats
Make Popscale available to the people who need it. The number of accounts does not determine the cost.
A setup that fits your scope
Start with the activities you want to use and the volume you need. We explain usage, production and pricing under your agreement.
No automatic renewal
Our standard packages do not renew automatically. You choose the scope and period for each package.
Expert help when you want it
Build in the app or with your AI assistant. Help with design, content and rollout can be purchased as a separate engagement.
Common questions.
Clear answers.
What can Popscale help us achieve?
Popscale helps you develop sales, service, onboarding and leadership, prepare teams for launches and understand customers and employees. We combine insights, learning and AI practice around what you want to improve.
Do we have to use everything in Popscale?
No. Start with what you need, such as practicing a difficult sales conversation or interviewing customers about their experiences. Combine understanding, learning, practice, skills testing and practical tasks without having to use everything.
Can we create the content ourselves?
Yes. Popscale’s AI assistant helps you create and update content in the app based on your material. You can also connect ChatGPT or Claude. Access depends on enabled features and permissions. Review content before use; you decide what gets published. Expert support is optional.
Can we capture knowledge that is not documented?
Yes. AI interviews in Studies let employees explain how they work and what works well. You review and develop those experiences into shared material, for example for onboarding or practice. Studies also works independently. You choose what to take forward into Knowledge and Journeys.
Can we also assess the team’s knowledge and skills?
Yes. Combine Coaching sessions of type Assessment with roleplays in a regular Journey. Set attempt limits, passing scores and optional locking after completion for each exercise. The Assessment coach does not give away answers during the conversation. Results show what participants can do in the exercise and where they need more support.
What do the results show?
Journeys shows participation and activity results so you can focus support and follow development. Studies gathers experiences and insights in its own report. Combine these with your follow-up on sales, customer experience or other business goals.
What do we pay for?
You pay for usage and production according to your agreement and the current price list, not for the number of user accounts. Help with design, review and rollout is optional and agreed separately. Our standard packages do not renew automatically.
How is our data handled?
Your content and data are kept separate from other customers’ material. Permissions control who can administer, participate and follow up. Personal data is handled under your agreement. If you connect an external AI assistant, you also need to consider that service’s terms. Contact us with questions about your setup.