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Make every customer interaction count.
An AI platform for customer-facing organizations. Share knowledge through AI podcasts, understand customers and employees through interviews, and build or assess skills in realistic conversations.
“Systematic training in recommending drinks and sides that elevate the taste experience quickly made an impact. Within just a couple of weeks, we saw a double-digit increase in both sales and average purchase value.”
Denise ScharfCEO, Phil's BurgerMeasured in point-of-sale data at Phil’s Burger
The trained behaviors increased – and remained above baseline at follow-up.
See the full result ↓+12%
more large burgers
+9% Jan–Aug 2026
+28%
more dips per main course
+5% Jan–Aug 2026
Start with what matters to you.
A new employee, an important update, a knowledge requirement or a question you need to understand better. You do not have to start with the whole platform.
Onboarding
Get new employees ready for the job sooner.
Build a confident path from introduction and core knowledge to realistic situations in the role.
Explore onboarding →
Product launches
Make the organization ready before the customer asks.
Share the news, build knowledge and practice the conversations the launch will create.
Explore product launches →
Knowledge and readiness
Make sure the required knowledge and capability are in place.
Assess answers and actions against your criteria and follow approval across the full Assessment Journey.
Explore Assessments
Customers and employees
Understand what people actually experience.
Run AI-led interviews and bring the perspectives together into shared decision support.
Explore Studies
Continuous development
Practice the situations that matter most.
Develop customer dialogue, advisory, service and leadership through recurring AI training.
Explore training
Listenable updates
Make important internal information easier to absorb.
Turn product news, introductions and ways of working into short audio episodes in Popscale.
Explore EpisodesPopscale in practice
From words to experience.
Listen to a clip. Follow a conversation. See how practice becomes feedback. Explore at your own pace.
Roleplays · Coaching
Practice before it matters.
In this example
A customer hesitates over the price. What do you say next?Example
The conversation is the practice.
Speak, listen and try your approach with the customer. Most of the experience happens here — in conversation with the AI.
Talk to an AI customer in a realistic situation. Practice using your own voice and get feedback that helps you improve.
Explore trainingCoaching and Roleplays can be used independently or as part of a Journey.
Three needs recur.
The information. The perspectives. The capability.
Different problems emerge in different parts of a distributed organization. Sometimes you need to share information. Sometimes you need to understand what people experience. Sometimes knowledge and action need to be developed or assessed.
- Does important information reach the people who need it?
- Do you know what customers and employees actually experience?
- Do teams have the knowledge and capability the work requires?
Start with the question that matters most now.
Popscale can support one focused need or combine several parts when the organization requires it.
See an example from your industry.
Choose your industry to see what the situations and exercises in a Journey could look like for your team.
Which industry do you work in?
Your industry example
Customer-facing roles
Onboarding · Example roleplay
The first customer interaction: a curious customer with common questions
Journeys · Illustrated example
When information needs to become knowledge and capability.
Ahead of a launch, for example, an audio episode can be combined with repetition, conversation and practical training. A Journey organizes the activities and helps you follow completion. It is one possible setup – not a requirement for using Popscale.
Example: onboarding
Give new employees a clear path to their first customer interaction.
Bring introduction, repetition and conversation practice into a shared approach. Here is an example for new employees in customer-facing roles.
The company, the offer and how we meet the customer
Listenings: 1
The company, the offer and how we meet the customer
Listenings: 1
The basics that need to stick: products, prices, processes
3 of 3 completed
The basics that need to stick: products, prices, processes
3 of 3 completed
Needs questions: practice understanding before you propose
Best score: 84% · 2 attempts
Needs questions: practice understanding before you propose
Best score: 84% · 2 attempts
The first customer interaction: a curious customer with common questions
Best score: 54% · 1 attempt · in progress
The first customer interaction: a curious customer with common questions
Best score: 54% · 1 attempt · in progress
The customer is unsure which option fits
Unlocks when the previous step is passed
The customer is unsure which option fits
Unlocks when the previous step is passed
Try the needs questions in a real customer interaction
Status: Not passed
Try the needs questions in a real customer interaction
Status: Not passed
Insights
See what training reveals. Choose the next step.
Follow activity, progression, results and recurring development areas from individual to organization. See where people get stuck, which activities require more attempts, and how different teams develop over time.
Illustration · Example data
Insights
Training by the numbers
All regions
- Assigned employees
- 287
- in this Journey
- Completion
- 70%
- average share of the Journey
- Mastery Score
- 77%
- includes Flashcards self-assessment
- Completed activities
- 4.2 / 6
- average per employee
Activity and results
Different formats provide different evidence.
The company and our offer
Episode · Have listened
92%Products, prices and processes
Flashcards · Self-assessed knowledge
86%Understand before you recommend
Coaching · Assessed exercise score
1.7 attempts on average
81%The first customer interaction
Roleplay · Assessed exercise score
2.4 attempts on average
74%Help the customer choose between options
Roleplay · Assessed exercise score
2.8 attempts on average
68%Reflect on a needs conversation
Challenge · Assessed reflection
1.2 attempts on average
72%
Averages in this example
Compare completion
The same Journey, three teams.
North
Mastery 83% · 5.0 / 6 completed on average
83%Central
Mastery 78% · 4.3 / 6 completed on average
72%South
Mastery 69% · 3.4 / 6 completed on average
57%
Read the metrics in context
Listening is not a knowledge test. Flashcards use self-assessment. Challenges assess the submitted reflection.
Follow progression
See who has started, how far they have come and where development stalls.
See capability
Follow results in scored activities and Mastery Score over time.
Prioritize the next effort
Use the signals to decide what needs to be reinforced, changed or followed up.
Results
Measurable effect at Phil's Burger. Short term and long term.
In the fall of 2025, Phil's Burger ran a training program in Popscale focused on two specific behaviors: recommending the larger burger size and offering a dip. Changes in those behaviors were tracked directly in point-of-sale data.
Short term
+12%
more large burgers sold during the program's peak week
Short term
+28%
more dips per main course sold during the peak week
Long term
+9%
more large burgers Jan–Aug 2026 compared with Jan–Aug 2025
Long term
+5%
more dips per main course sold, Jan–Aug 2026 compared with Jan–Aug 2025
Large burgers
index, baseline = 100
- Before trainingJan to Aug 2025
- 100
- Peak weekweek 49, 2025
- 112
- Follow-upJan to Aug 2026
- 109
Dips per main course
index, baseline = 100
- Before trainingJan to Aug 2025
- 100
- Peak weekweek 39, 2025
- 128
- Follow-upJan to Aug 2026
- 105
Measured in Phil's Burger's point-of-sale data. Peak weeks and follow-up are compared with the Jan–Aug 2025 baseline (index 100). The follow-up covers Jan–Aug 2026. The underlying shares are the customer's own.
Every industry has its decisive customer interactions.
From advisory and sales to service, deviations and difficult news. Build Journeys around the situations that matter most – and follow how the organization’s capability develops over time.
Grocery retail
Help customers find what they need · Suggest alternatives · Handle complaints · Close on a good note
Read moreAnd for the roles that shape the customer interaction.
Popscale is primarily built for the people who meet the customer – and for the leaders who make quality possible. That can also be the site manager or team lead whose feedback, priorities and coaching determine how the team acts when the customer is standing in front of them.
Leadership is relevant when the effect shows in the customer interaction.
Customer-facing roles
- Retail staff
- Restaurant staff
- Fitness instructors
- Hotel receptionists
- Customer advisors
- Customer service
- Service technicians
- Real estate agents
- Bank advisors
- Insurance advisors
- Physiotherapists
- Field sales reps
Secure and compliant
Built for large organizations.
With thousands of employees, high turnover and a lot of seasonal staff, both language and data handling matter. Here is how it works.
Your data does not train general AI models
Customer data is not used to train or improve models outside your account, unless you have explicitly approved it.
Multilingual from day one
The same training in each employee’s own language. The coach adapts both language and conversational style, across 30 to 40 languages.
Built for GDPR requirements
Popscale acts as data processor. A full data processing agreement and current sub-processor list are provided in a contract stage.
Deletion on termination
Personal data processed on your behalf is deleted no later than 90 days after termination, except where required by law.
You pay for usage. Not for the number of users.
No license fee per employee and no cost for accounts that sit unused. The price follows how much your organization actually uses Popscale.
Pay for actual usage
The cost follows how much Popscale is used – not how many accounts you have.
One minute is one credit
In the standard model, one minute of usage corresponds to one credit – conversation and content formats are counted the same way.
Lower price at higher volume
The price per minute decreases as your organization’s combined usage grows.
No automatic renewal
Our standard packages do not renew automatically. You choose the scope and period ahead of every package.
Content production and more extensive implementation support are priced separately based on the setup.
Talk to us about a setupFrequently asked questions.
Clear answers.
What is Popscale?
Popscale is an AI platform for customer-facing organizations. Explore a question with Studies, inform with Episodes, educate with Coaching, train with Roleplay, assess with Assessments and put knowledge to work with Challenges. Start with what you need.
Is Popscale primarily a sales tool?
No. Sales and advising customers are important use cases, but Popscale is also used for service, complaints, cancellations, onboarding, product knowledge, processes, delivering difficult news and leadership for customer-facing teams.
Do we have to build a Journey or use the entire platform?
No. Episodes and Studies can be used independently, and a single training activity can solve a focused need. Journeys are used when several activities need to be organized. Start with what creates value now and combine more parts when relevant.
What is the difference between Studies and Assessments?
Studies gathers perspectives through interviews and has its own report. With Assessments, you test knowledge and skills through Coaching Sessions Assessments and Roleplays in an Assessment Journey. Every required activity must be passed to pass the whole Journey.
What training formats are available?
Popscale can combine Episodes, Flashcards, Coaching, Roleplays and Challenges into coherent Journeys. Different formats are used depending on whether the employee needs to understand, review, practice, get feedback or apply a behavior in real life.
Can the same format be used for different purposes?
Yes. A Roleplay can be used for practice or included in an Assessment Journey. Coaching can develop knowledge and skills, while Coaching Sessions Assessments are set up for assessment without coaching toward the right answer. The purpose and criteria shape the exercise.
Can Popscale build on our own ways of working?
Yes. Start with your products, procedures, customer situations and quality criteria. Knowledge can hold reviewed material for reuse when you create content. You review drafts before activation; existing content is not automatically rewritten.
Do we need to create all the content ourselves?
No. You contribute material, experience and feedback. Popscale can help structure the knowledge and build Studies, Journeys, Assessments and training content. You review and approve what will be used.
How do we follow progress?
Insights shows participation, progress, attempts and activity results. Mastery Score summarizes results in completed activities included in the calculation, including participants’ self-assessment in Flashcards. It does not measure real customer interactions or business impact. Studies has a separate report for interviews.
How does pricing work?
You pay for how much Popscale is actually used, not for the number of users or accounts. In the standard model, one minute corresponds to one credit, and the price per credit decreases as volume grows. Pricing and terms are adapted to your volume and setup; content production is priced separately.
Can we start with a pilot?
Yes. Many start with a defined team, a role or a prioritized moment in the customer interaction. The setup can then be evaluated and scaled.
How is our data handled?
Personal data is processed in accordance with our agreements and applicable data protection legislation. Your content and your data are kept separate from other customers' material. A security description, data processing agreement and current list of sub-processors are shared on request.