Popscale
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Companies are built by people.

People answer the questions, solve the problems and earn the trust. We started Popscale to give them better opportunities to learn, practice and grow.

Customer interactions.Where the promise becomes an experience.

A promise on a website needs to hold up in the store, at reception and in customer service. For the customer, the person they speak to makes the difference.

That is where someone needs to:

Understand the needGive an accurate answerMake a complex choice understandableRecommend something relevantSolve a problemHandle dissatisfactionCreate a clear next step

When the customer interaction works well, it can lead to more satisfied customers, stronger relationships and better business.

But it does not happen automatically.

Good support needs to reach the whole team.

A manager can support a team on site. When hundreds of employees work across locations and shifts, more people need a chance to ask questions, practice and get feedback.

A new campaign or procedure needs to make sense to the people who use it. Their experiences also need a way to reach the people making decisions.

Customers should recognize the same care, whoever serves them.

The customer meets the company as a whole.

That is why Popscale is built for distributed customer-facing organizations.

Knowledge needs to be useful.

Product sheets, procedures and presentations are a start. The next task is making sure that knowledge can:

Reach the right peopleBe understoodBe recalledBe used in a real situationBecome a behaviorHold up when the pace picks up

That is why we build tools for listening, reasoning, practice and feedback, grounded in your everyday work.

Different needs. One platform.

Studies
Understand customers and employees through AI-led interviews. Bring their perspectives together to inform your decisions.
Episodes
Make news, products and ways of working easier to understand. Turn your material into short AI podcasts.
Coaching
Build knowledge and understanding in conversation with an AI coach. Give employees space to reason, respond and receive feedback.
Roleplay
Practice realistic conversations before they count. Rehearse your customer situations and get personal feedback.
Assessments
Let employees show what they know. Assess knowledge and skills against your criteria and track passing status.
Challenges
Put knowledge to work. Set a practical task and invite employees to reflect on how it went.

Start with what you need now. Combine more parts when they help you reach your goal.

Journeys can organize the activities. Knowledge provides reviewed source material, and Insights helps you follow the results.

Built with a clear focus.

Our focus is customer interactions and what shapes them: the knowledge, skills and ways of working of customer-facing teams and leaders. This includes:

Product knowledgeServiceAdvising customersSalesProcess knowledgeOnboardingHandling exceptionsLeadership for customer-facing teams

We start with what people in customer-facing roles need to understand, explain and do.

This helps us prioritize what matters to customer-facing organizations.

Who we are

Popscale was founded in Stockholm in 2024. Feel free to reach out to either of us directly.

Alexander Werdi

Alexander Werdi

Co-Founder

Jens Danerhall

Jens Danerhall

Co-Founder

Popscale in brief

Popscale is an AI platform for customer-facing organizations, founded in Stockholm by Alexander Werdi and Jens Danerhall.

Founded
2024
Address
Fleminggatan 73, 112 33 Stockholm, Sweden
Company registration number
559496-2010
Other
Innovative Startups 2025, Vinnova

Talk to us about your everyday work.

We show how Popscale works in a standard demo and discuss what is relevant to your teams.