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What we believe.The customer interaction can be developed systematically.
Technology can make a lot of things more efficient. But it is still people who create customer value, build relationships and decide how a company is actually experienced. We use AI to help them get better at exactly that.
The customer interaction.Where the company becomes real.
The strategy can be clear. The brand can be strong. The product can be good. The process can be well thought through. But for the customer, all of it becomes real only in the interaction with the company.
That is where someone needs to:
When the customer interaction works well, it can lead to more satisfied customers, stronger relationships and better business.
But it does not happen automatically.
When customer interactions happen at scale, capability becomes a systems problem.
A single store can develop the customer interaction by having a skilled manager close to the team every day. A chain with hundreds of employees, many locations and different shifts has a different problem.
Headquarters can define the product, the campaign, the service principle, the process and the leadership model. But the customer interaction happens far from there. In the store. At the facility. At the hotel. At the customer's site. On the phone. In the advisory meeting.
And the customer does not care which unit, employee or shift happened to be behind the experience.
The customer meets the company as a whole.
That is why Popscale is built for distributed customer-facing organizations.
Not more content. More capability.
Companies rarely lack information. They have product sheets, processes, presentations, training courses, intranets and playbooks. The hard part is getting the knowledge to:
That is why Popscale does not just build content. We build the systems around the capability behind the customer interaction.
One system. Five parts.
- Studies
- Lets the organization ask when usage can’t answer – structured AI interviews with customers, employees and experts.
- Assessments
- Validates knowledge and capability under controlled conditions when the purpose requires it.
- Journeys
- Combines the interactions in the right order and follows how capability develops along the way – every scored activity is both training and evidence.
- Insights
- Makes the evidence from every interaction readable for leaders – from individual to organization.
- Knowledge
- Grounds all of it in the organization's own products, processes, ways of working and quality criteria.
The parts work in the same system around the same customer problem.
How do we make better customer interactions happen more often, through more people, across the whole organization?
Built with a clear focus.
Popscale is not built for all company knowledge. Not all research. Not every type of assessment. Not all internal training. We focus on the customer interaction and what shapes it, directly or indirectly. That can be:
If the knowledge or the behavior cannot be connected to the customer interaction, there needs to be a clear reason why it belongs in Popscale.
That makes the platform more relevant for organizations that need to solve the customer interaction at scale.
Who we are
Popscale was founded in Stockholm in 2024. Feel free to reach out to either of us directly.
Alexander Werdi
Co-Founder
Jens Danerhall
Co-Founder
Popscale in brief
Popscale helps chains and other distributed customer-facing organizations understand, assess and develop the capability behind the customer interaction with AI.
- Founded
- 2024
- Address
- Fleminggatan 73, 112 33 Stockholm, Sweden
- Company registration number
- 559496-2010
- Other
- Innovative Startups 2025, Vinnova
Tell us which customer interactions you want to change.
We help you identify which situations, knowledge and behaviors need to be developed – and how Popscale can be used to do that at scale.