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Sales
Practice from the first question to a relevant next step.
A homeowner wants to wait. How does the real estate agent find out what needs to become clearer before an initial appointment?
Increase salesRoleplay
Better customer interactions start before the conversation.
Let your team practice sales, service, and challenging conversations with AI customers. Use your situations and ways of working, get specific feedback, and try again before the next interaction.
Roleplay in practice · Fictional example
Help Kim choose well. Not just spend more.
Kim is looking for a vacuum cleaner and comparing two models. What do you need to know before recommending one?
You lead the conversation.
Speak to the AI customer in your own words. The customer responds based on their description and how the conversation develops.
Kim starts“This one costs eight hundred kronor more. Do I really need it?”
You work in a store. Kim is comparing the fictional Light and Flex models, but has not yet explained how the vacuum cleaner will be used.
Your task is to understand the need, explain relevant differences, and agree on a next step.
Roleplay in practice · Fictional example
Speaking
This is the conversation view. The animation has no audio; read the dialogue under Transcript.
The target for this exercise is 80%. You choose the criteria and passing score for your roleplays.
Practice adapting
Same situation. Different people.
A good customer interaction does not follow a fixed script. Create several AI customers for the same roleplay and let your team encounter different needs, questions, and objections.
Illustration · Three customer variations
What the customer says
“This one costs eight hundred kronor more. Do I really need it?”
The background
Kim has a dog and a rug that is difficult to clean. The price difference is clear, but the benefit of a different cleaning head is not.
What the participant practices
Find out what is difficult today and connect the recommendation to that need, without starting with a discount.
The conversation above features Kim. Sara and Noor illustrate other customers in the same store situation.
More conversations to prepare for
When words need to work in practice.
Service
Listen, understand what happened, and give an answer your team can stand behind.
A restaurant guest is unhappy about the wait. How does the employee take responsibility for the guest interaction without promising something the kitchen cannot deliver?
Improve serviceLeadership
Practice being clear while understanding the employee’s perspective.
An employee repeatedly promises more than the team can deliver. How does the manager address the pattern and move forward?
Strengthen leadershipEspecially valuable before a new colleague starts working with customers, or when a new offer changes the conversations.
Managers need practice, too
Prepare for the conversation you keep putting off.
In a leadership roleplay, the manager speaks with a fictional employee. Practice describing an observation, listening to the response, and agreeing on what happens next.
Example · Giving feedback
An employee promised delivery before the weekend without checking availability. It has happened several times, leaving colleagues to deal with the consequences.
“Yesterday you promised the customer delivery by Friday before it had been confirmed. What were you thinking when you gave that answer?”
Practice understanding the reason, explaining the impact, and agreeing on how delivery dates should be checked next time.
Explore leadership trainingCreate your training
Your situations. Your standards for a good conversation.
Describe the situation
Start with a conversation that actually happens in your organization. Add relevant knowledge about the offer, customer questions, and your ways of working.
Generate and review
AI helps create the content and customer variations. Review descriptions, desired behaviors, and assessment criteria to make sure they support your goal.
Test and make available
Try the conversation and review the feedback. Adjust where needed, then give the right participants access, on its own or in a Journey.
One exercise now. A shared program when you need it.
Roleplay can be used on its own. In a Journey, combine it with other activities, set attempt limits and passing requirements per exercise, and follow participation and results in Insights.
See how Journeys workWant to practice a specific skill or explore your reasoning with a coach? Explore Coaching.
Common questions.
Questions about AI roleplay.
How does the conversation work?
Participants speak to an AI customer in their own words. You set the context through the situation and the customer’s needs, background, and objections. It is not a fixed script with predefined answer choices.
Can we use our own content?
Yes. Start with your products, customer situations, and ways of working. Define what participants should practice and what a good conversation looks like. Review and test the generated content before giving participants access.
How is it different from Coaching?
Roleplay lets you practice a complete conversation with different customer variations. Coaching supports knowledge questions, reasoning, and focused skill practice, among other uses. AI can play a customer there, too. Choose based on what participants need to practice, not only who the AI represents.
Can we practice management conversations?
Yes. Leadership roleplays let managers practice conversations with a fictional employee, such as feedback, expectations, and responsibility. Describe the situation and the behaviors the conversation should develop.
What does the AI assess?
What is said in the conversation, against the exercise’s criteria. For example, how the participant explores needs, explains an offer, or clarifies the next step. Body language and eye contact are not assessed. AI assessments can be wrong and should be reviewed when used for follow-up or evaluation.
Can roleplays be used for assessment?
Yes. A roleplay can show how someone applies knowledge in a fictional customer conversation. In a Journey, you can set attempt limits, passing scores, and locking after completion per exercise.
Who can follow the results?
Participants receive feedback after the conversation. Authorized managers can follow training and review relevant results and transcripts. This is not a promise of a private conversation visible only to the participant.
Book a demo
Which customer interactions would you like to improve?
We’ll show an AI customer conversation and the feedback in a demo. Then we’ll discuss your goals and the situations your team needs to prepare for.