Practice advice that feels personal – not pushy.
Help employees build rapport, understand style and needs, give relevant advice and improve the overall look in a way that feels natural to the customer.
Train the situations that matter most for customers · See what has stuck · Follow how capability develops
Advising a customer before a wedding
- Role and background
- Customer going to a wedding, unsure about style and fit
- Primary need
- Find something that feels right and matches the dress code
- Objections
- Doesn't want to feel pressured, hesitant to try something new
The customer’s opening line
”I need something for a wedding, but I don't know where to start.”
This is what a scenario looks like once it is configured. The employee meets the customer in a voice conversation and gets feedback afterwards.
Your decisive customer interactions.
The moments that shape the experience.
What a Journey can look like
A new seasonal collection launches.
Introduce the collection, review key products and practice recommending based on the customer's style, needs and occasion.
Along the way.
What the organization learns while the team trains.
The same Journey does three things at once: the employee gets better, scored activities show what has actually stuck, and read across many employees the results become evidence for what needs reinforcing next.
Develop the capability
Practice building rapport, understanding style and needs, giving advice and handling exchanges or dissatisfaction.
Example: An unsure customer is dressing for a wedding.
See what has stuck
Assess knowledge of the assortment, fit, occasions and relevant recommendations.
Example: Can the employee advise on fit and combinations from the assortment?
Understand what needs to improve
Understand when the advice comes across as helpful, passive or pushy.
Example: When does the advice feel helpful – and when does it feel pushy?
The roles.
For the teams who meet the customer.
And for the leaders whose feedback, priorities and coaching determine how the team acts when the customer are standing in front of them.
Relevant features.
A Journey combines the interactions as needed – and Insights shows how capability develops:
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