Popscale

Episodes

Prepare more people. Repeat fewer explanations.

Turn your material into short AI podcasts about your products and ways of working. Give your team a shared foundation for customer interactions, with episodes they can return to when they need a refresher.

An example from retail

Two products. Different customer needs.

A larger bowl. A higher price. But when does the difference matter? An episode about two kitchen machines gives the team context for a more relevant recommendation.

Episode · Audio

From product features to customer value

Fictional content example

More than a list of specifications.

From product features to customer value explains the differences between Base and Plus, and why the same feature is not equally valuable to every customer.

Listen to understand

Participants hear a connected explanation of product facts, customer value and trade-offs. No microphone and no questions to answer.

Read more when needed

Below the episode, participants can read the product comparison and additional background. The same material is there to revisit before the next customer interaction.

Open the example to explore the description, language picker and background reading. This is a content preview, not a recorded audio episode.

More time for individual support

Make the explanation last beyond the conversation.

When the next colleague needs the same product, process or offer explained again, an episode can cover the foundations. Your conversation can start with what they still want to understand.

Two colleagues discussing a product together in a store.

A shared starting point

Give new colleagues the same introduction to the essentials, even when they start at different times or in different locations.

Something to come back to

The product update or process explanation remains available after the introduction. Employees can listen again and read the background when a question comes up.

Room for better conversations

Spend time together on questions, examples and coaching that need a person, with the basics as your shared starting point.

How to create an episode

Your material. An episode worth returning to.

Start with what the team needs to understand. AI helps with scripts and voices. You review the facts, tone and content before participants receive the episode.

Illustrated workflow · the same retail example
  1. Gather the source material

    Choose product facts, ways of working and important boundaries. Set the audience and what the episode should help them understand.

    Base
    3-liter bowl. More compact and a lower price.
    Plus
    5-liter bowl. Takes up more space and costs more.
  2. Review the script

    AI writes a conversation between two voices. Read, edit and check that the explanation reflects your material accurately.

    Voice 1

    “Plus has a larger bowl. Does that make it a better choice?”

    Voice 2

    “It depends on how the customer uses the machine. Extra capacity can be valuable for larger batches. For smaller amounts and limited counter space, Base may be a better fit.”

  3. Create audio and publish

    Choose voices and generate audio from the script. Listen through and make the episode available in Popscale, on its own or in a Journey.

    Episode · Audio

    From product features to customer value

    The product comparison becomes a connected explanation the team can listen to.

    Adapt languages and voices to the audience.

Your facts set the boundaries. This example contains no specifications for power, exact prices or dough capacity. The episode should not fill those gaps with assumptions.

From your material to everyday work

The right background for the next task.

Retail

Before the product launch

How does the new model differ from the old one, who benefits and what do we need to explain? Give the team the background before the first customer question.

Gym & wellness

When a new colleague joins

What do memberships include, how do the terms work and what support can members get? Make the offer clear before the colleague starts giving advice.

Hotels & destinations

When a procedure changes

What happens if a guest’s room is not ready on arrival? Explain the new procedure, why it exists and when a colleague needs to involve a manager.

The same knowledge. The next step.

From understanding it to explaining it.

The episode provides the background. Add practice when employees also need to use that knowledge in a conversation.

  1. Episode

    Understand the difference

    Listen to how bowl capacity, space and everyday use affect the choice between Base and Plus.

    Back to the episode example
  2. Coaching

    Explain it in your own words

    Discuss with an AI coach when the larger bowl matters and get feedback on your explanation.

    Explore Coaching
  3. Roleplay

    Respond to hesitation

    Practice with a fictional customer who wonders whether Plus is really worth the extra cost.

    Explore Roleplay

Bring the activities together in a Journey to connect knowledge, practice and follow-up. Episodes also work on their own in Popscale.

Explore the full Journey example

Follow participation and listening in Insights. Add Coaching or Roleplay when the team also needs to practice applying what they learned.

Common questions.

Common questions about Episodes

What is an Episode?

An Episode is an audio or video episode that gives participants knowledge and background. Create an AI podcast from your material or upload your own recording. Participants listen or watch, without speaking to an AI coach.

How is an AI podcast created?

You select source material and define the audience, purpose and tone. AI creates a script as a conversation between two voices. You review and edit the script, choose voices, generate audio and listen through before publishing.

Can we add text and background material?

Yes. Each episode can include a description and additional reading with facts and background. You can also reference your intranet or a product sheet. This lets participants read more and revisit important details.

Can we use multiple languages and our own recordings?

Yes. You can create language versions and adapt voices or add your own audio for each language. You can also upload video. Review each language version and keep it up to date when the content changes.

Does an Episode have to be part of a Journey?

No. Episodes can be used on their own in Popscale. In a Journey, you can combine them with formats such as Coaching and Roleplay to move from background knowledge to practical training.

What can we follow up on?

You can track participation and listening in Insights. This is not the same as assessed knowledge. Add Coaching, Roleplay or an assessment when you need to see what an employee can explain or demonstrate in a conversation.

Book a demo

See how Episodes works.

We show you how to create an episode, publish it in Popscale and track listening.

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